About Us
Our Company
Barari Tyres, a Naseem Al Barari General Trading division, has been a prominent name in the tire industry since its establishment in 1993 in Dubai. With a global footprint spanning over 30 countries, we excel in both direct and indirect investments and operations. We take pride in being the authorized distributor for renowned brands like Vredestein in Iraq and Libya, and Yokohama in various African nations. Our expertise lies in the sale of over 1 million tires annually, specializing in the premium segment.
Our operation is robust and comprehensive, encompassing departments like Purchase, Sales (with multilingual capabilities), Marketing, Finance, and Logistics. This full-spectrum approach ensures that every aspect of our business is handled with utmost efficiency and professionalism. Additionally, we offer complete storing facilities solutions in several countries, enhancing our service and product accessibility.
Our Vision
At Barari Tyres, our vision is to be a leader in the global tire industry, renowned for our exceptional quality, innovation, and customer service. We strive to expand our reach, continuously enhancing our product offerings and operational excellence, while maintaining a steadfast commitment to sustainability and community enrichment.
Our Mission
Our mission at Barari Tyres is to provide premium quality tires and unparalleled service to our customers worldwide. We are dedicated to offering innovative, reliable tire solutions, fostering strong partnerships, and ensuring customer satisfaction, while upholding the highest standards of integrity and contributing positively to the communities we serve.
Our History
Founded in 1993 in Dubai as Naseem Al Barari General Trading, Barari Tyres has grown into a global force in the tire industry. Operating in over 30 countries, we specialize in premium tire brands, achieving annual sales of over 1 million tires. Our journey reflects commitment, quality, and innovation.
Our Values
At Barari Tyres, our core values guide every aspect of our business. We prioritize integrity, ensuring honesty and transparency in all our dealings. Excellence drives us to deliver the highest quality in products and services. Innovation is key to our growth, as we continuously seek advanced solutions. Customer satisfaction remains our primary focus, as we strive to exceed expectations. Lastly, commitment to community and environmental sustainability underscores our responsibility as a global corporate citizen.
Upholding honesty and ethical practices in every transaction.
Committing to the highest standards in product quality and service.
Embracing cutting-edge technologies and solutions to stay ahead.
Ensuring that meeting and exceeding customer expectations is at the heart of what we do.
Expanding our presence and influence across over 30 countries.
Valuing collaboration and expertise across all departments to achieve our goals.
Prioritizing eco-friendly practices and contributing to environmental conservation.
Actively participating in community development and supporting local initiatives.